.agency is a generic top‑level domain (gTLD) designed for businesses, organizations and professionals that operate as agencies. It instantly signals expertise in fields such as marketing, advertising, travel, talent representation, recruitment, real‑estate, and government or public‑service agencies, helping visitors understand the nature of the site at a glance.
Because the extension is unrestricted, any entity can register a .agency domain, making it a popular choice for branding and SEO‑friendly URLs like creativeagency.com (but with .agency). Companies often use it to create memorable web addresses such as smithrecruitment.agency or citytour.agency. The .agency TLD also lends credibility to consultancy services, as the word “agency” conveys professionalism and specialization.
Some agencies even adopt the TLD for short, punchy links—e.g., a marketing firm might run a campaign on go.agency—showcasing how the extension can double as a concise call‑to‑action while reinforcing the agency identity.
| Extension | Register | Renew | Transfer |
|---|---|---|---|
| .agency | R 800.00 | R 800.00 | R 800.00 |
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