.app is a generic top‑level domain created by Google in 2018, specifically aimed at mobile and web applications. Because the .app namespace is enforced with HTTPS, any .app website automatically benefits from SSL/TLS encryption, making it a safe choice for developers who want to showcase their software, provide download links, or host API documentation.
The extension has quickly become popular among startups, SaaS providers, and independent developers who want a memorable, brand‑friendly address that instantly signals “this is an app”. Well‑known examples include the landing pages for popular tools such as Notion.app and Slack.app. Its association with the tech ecosystem makes .app a go‑to choice for anyone looking to give their product a modern, secure online identity.
| Extension | Register | Renew | Transfer |
|---|---|---|---|
| .app | R 530.00 | R 530.00 | R 530.00 |
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