Premium domains are short, memorable names offered at a higher price.
There’s a big market for registering, buying, and selling premium domains. So it’s no wonder some companies and individuals have built whole businesses around this single service.
There are two main types of premium domains:
- aftermarket premium domains
- registrar premium domains
Aftermarket premium domains are owned by individuals and companies who used that domain in the past or purchased it for reselling purposes. After paying this premium initial fee, future domain renewals will cost you as much as a regular domain.
Registrar premium domains were determined as high-value names by a registrar. That’s why they decided to offer it at an increased price. Common examples of this domain type are one-word names combined with the “.online” TLD. Take note that these domains renew at a premium price.
What Makes a Domain Premium?
Most premium domains will contain some or all of the properties listed below.
Short names: The shorter the name, the easier it is to remember. That includes anything from two-letter acronyms to two-word brand names.
Generic names: Names like “newcar” radiate with industry dominance. If you want to boost customer trust, consider getting a generic domain name.
Keyword-rich names: To boost your brand’s organic traffic, consider including a vital keyword in your domain name.
Catchiness: Some domains are premium because of how catchy they are. One example of this is the name “cleaney.”
Well-known TLDs: Top-level domains are important. While “.com” is what most people are after, there are plenty of high-demand alternatives to consider. For example, if you owned a pet food e-commerce called “PetFood,” you might want to consider the “.online” TLD.
How Do I Buy a Premium Domain?
You would purchase a premium domain like any other domain. Just follow these five easy steps for domain name registration.
- Open the Namhost website in your browser.
- Scroll down to the Domain Seach bar.
- Type in the desired domain name.
- Click the pink Search button.
- Click the pink Register button next to the target domain.
See the image below for reference.
Why Are Premium Domains So Expensive?
The price gap is evident when you compare premium domains to regular ones. But why is that the case, and is this premium price justified?
They are expensive because they are in high demand and provide great marketing value for companies. Better marketing translates to more sales and, therefore, an increase in revenue.
This initial investment might seem a bit over the top for small startups. So it’s essential to observe the big picture and plan ahead. For example, you could ask yourself: “How much value will this bring to my business?” or “Can I afford to risk leaving this name available for my competition to acquire in the future?”.
When Can I Start Using Them?
That depends on the premium domain type. If the registrar sells them, they will transfer them to you as quickly as regular domains. But if the owner is an individual or business, the whole process could take up to a week or more.
Keep in mind that any domain registered in the past 60 days won’t be transferable until this period is over. This is a core security measure implemented by ICANN.
Final words
Whether you need a regular domain or a premium one, we’re here to serve.
For those of you looking for .na domain name registration, you’re in the right place. Namhost is your go-to place for Namibian domain name registration.
If you have any questions or require assistance, contact us. We will be happy to help.