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6 Tips for better business in 2012

I'm about to share some of the things I learnt in the last 6 months. Some of these things I've known for a long time, but I only recently realised just how important they are. Anyone who wants to make money and run a successful business need to make sure they cover all these points.

1. Have contracts for everything

Doing a small two-weeks job for a client? Get a contract! A friend? Especially get a contract! Your mom? If she's paying for your services, have a contract! I can't stress this enough. Contracts are there to protect you and your client.

2. Keep statistics and records of everything

Have a website? Do you have Google Analytics installed? Or maybe you are a developer... are you making use of version control, such as Subversion (and the awesome TortoiseSVN plugin)? Are you using any applications to keep track of how many hours you work, and more importantly, software which allows you to prove to employers how many hours you worked? Elance is a great for this if you are an employer. I'm yet to find a Windows or Linux app that can take random screenshots for the employer to look at.

3. SEO, SEO, SEO

Do you know what SEO (Search Engine Optimization) is? Do you have an SEO strategy? Are you doing any Pay-per-click advertising? If not, you need to seriously ask yourself if anyone is even visiting your website. SEO is no longer just a task for your development team. To get serious results with SEO, you need a strategy that is directly tied in with your marketing efforts and therefore marketing budget.

4. Do A/B Testing

If you are running any marketing campaign, and you are not doing A/B Testing you are wasting your money. This all ties in with the general theme of this blog post, which seems to be "keeping track" of things. Make sure you have a way to measure the success of your marketing efforts. A/B testing is the best way to do this. Quick tip: Unbounce is perfect for A/B Testing.

5. Don't neglect Social Media

There's a reason why Facebook and Twitter are amongst the top ten busiest websites in the world. People use these services and it's crucial that you find out what the best ways are for your business to utilise these technologies. If you are not posting to facebook and twitter once a day, you are probably not using these technologies to their full potential. Not to mention making use of things like advanced splash pages, running promotions on Twitter etc. This is basically free advertising once you've taken the time to understand these technologies.

6. Read a lot more about nerdy stuff

The day I discovered AppSumo.com was indeed a good day. AppSumo sells books, videos etc on extremely interesting topics, for nerds, entrepeneurs and business people. You can even win a macbook. I've bought several of the books on Appsumo and I love each and every one of them. One of my recent favourites is something called "Quicklets". Quicklets are full novels broken down into only a few pages, allowing you to get the content and substance, without having to read hundreds of pages. Imagine being able to read "4 hours work week" or "rich dad, poor dad" in 30 minutes? Now you can: Get the AppSumo Quicklet Deal and why not browse all the AppSumo deals or maybe check out the AppSumo free deals. Learn and grow!

 

5 Web Development Myths

1. Once the site is finished, the website can operate with no user intervention forever.

It is absolutely necessary to keep the content on your website updated. Web designers can only do so much. Once the website is built, a client will have to keep updating the content on their website to ensure traffic and to make sure the website grows in Search Engine rankings.

2. If you are not a web designer, you know what would work better.

You wouldn't stop your doctor in the middle of surgery and tell him to rather do the procedure differently, now would you? The reason you asked the experts to build your website, is because they are the experts. Ask your web designers their reasoning behind their designs and it should become clear that calling your "add to cart" button "add stuff", or adding "animated gifs" or many of the other suggestions often made by inexperienced web users, is a bad idea.

3. Being different by adding animation makes you stand out

If there is one thing to take from this article, let is be this: Never build a website that YOU like, build a website that your CLIENTS will like. If you add sparkles to your corporate website, people will not take you seriously. In the same way, if you have dull site but your services include adventure quad biking, that too would not work. Build a website geared at your target market.

4. It doesn't take time and money to feature high on search engine results.

There is a lot of blackhat SEO tactics being used today, and many of them do work. However, if you are serious about business, serious about your brand and serious about the long-term success of what you do, then there are no shortcuts. An SEO campaign should run for a minimum period of six months and there must be a lot of focus on both link-building and unique content creation.

5. Website colors play no role in website effectiveness

Imagine your in the funeral business, and you make your website shocking pink? Or perhaps a wedding website in bright yellow. It's simply not appropriate. The same goes for more than just the general colour scheme. Something as small as a green button as apposed to a red button, could increase or decrease clicks by a massive amount. It's important to make sure your colours fit with what you are trying to accomplish with your website.

 

Complete List of Quick Install Applications

Below you will find a list of all the free software applications that comes with a typical cPanel Namhost hosting account.

 

  • Billing Software
  •  
    WHMCS
  • Blog Software
  •  
    LifeType
  •  
    WordPress
  • Calendar Software
  •  
    WebCalendar
  • Chat Software
  •  
    CraftySyntax
  •  
    phpFreeChat
  •  
    X7 Chat
  • CMS Software
  •  
    b2evolution
  •  
    concrete5
  •  
    Drupal 6
  •  
    Drupal 7
  •  
    e107
  •  
    glFusion
  •  
    Hotaru
  •  
    Joomla 1.5
  •  
    Joomla 1.7
  •  
    liveSite
  •  
    Mambo
  •  
    Modx
  •  
    Nucleus
  •  
    ocPortal
  •  
    PHP-Nuke
  •  
    phpwcms
  •  
    Pligg
  •  
    Saurus CMS
  •  
    Textpattern
  •  
    Tiki
  •  
    Trendy Site Builder
  •  
    Typo3
  •  
    Xoops
  •  
    Zikula
  • Directory Software
  •  
    DewNewPHPLinks
  • eCommerce Software
  •  
    Magento
  •  
    Noah's Quicksell Classifieds
  •  
    phpCOIN
  •  
    PrestaShop
  •  
    SugarCRM
  •  
    TomatoCart
  •  
    vtiger CRM
  •  
    ZenCart
  • eLearning Software
  •  
    Claroline
  •  
    Moodle
  • ePortfolio Software
  •  
    Mahara
  • Forum Software
  •  
    Advanced Electron Forum
  •  
    bbPress
  •  
    MyBB
  •  
    phpBB
  •  
    punBB
  •  
    Simple Machines Forum
  • Gallery Software
  •  
    4images
  •  
    Coppermine
  •  
    Gallery
  •  
    Piwigo
  •  
    Pixelpost
  •  
    Zenphoto
  • Guestbook Software
  •  
    Lazarus Guestbook
  • Mail Software
  •  
    Dada Mail
  •  
    phpList
  • Project Management Software
  •  
    dotProject
  •  
    PHProjekt
  • Push Software
  •  
    Z-Push
  • Social Networking Software
  •  
    Elgg
  •  
    Jcow
  • Support Software
  •  
    MantisBT
  •  
    OpenDocMan
  •  
    osTicket
  •  
    phpMyFAQ
  • Survey Software
  •  
    Advanced Poll
  •  
    LimeSurvey
  •  
    phpESP
  • Wiki Software
  •  
    MediaWiki
  •  
    PmWiki
  •  
    Wikka

 

 

.co.za Domain Name Handout

So what's the deal?

  • 1 x .co.za domain name for free
  • A further 40% discount on any hosting package larger than the Lite Package, or the Lite Package at the normal price.

That means you can get a domain name and an Advanced Hosting Package, for R 510.00.

Terms and conditions:

  • The domain name is free for as long as you remain on an annual payment plan (free domain hosting for life...)
  • By making use of this offer, you also agree to our Company Terms of Service.
  • This offer is  valid until the 10th of February 2012

 

Please contact us to claim your free .co.za domain name.

 
 
 

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