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The dreaded "under construction" sign

We've all seen and probably all used it... the dreaded Under Construction sign. Maybe you started a website and thought it was a good idea to put this there or maybe you actually kept it on your site while it was active, as so many people did in the 90's. Either way, the under construction page is bad.

Why is the under construction splash page a bad idea?

It's probably not for the reasons you think. I don't entirely agree that's its bad web design. It's fault lies in the conventional under construction page, one that is not used correctly. We live in a world dominated by search engines. For your splash page to not be a complete waste, there are a few things you need to keep in mind. If you keep the following points in mind, you can get higher rankings  faster. The points are:

  • At least 500 words of keyword-specific text: Keep the keyword density of your site high. I.e. If you are a web design company in Namibia, it's probably a good idea to include "web design" throughout the text on your site, even if it's just a one-liner.
  • Include images: Include your logo with "ALT" text and try to include a few images with appropriate keywords
  • Include all important info: It's just a splash page, but people can't get hold of you without the crucial information there, including: telephone number, e-mail address, fax number, address etc. (Tip: a good splash page should have 1) social media buttons and links, 2) contact details or contact form, 3) logo, 4) keyword-driven text, 5) at least some images and if your type of business allows it, 5) a map to your premises.
  • Dont delay link-building: Just because you only have a splash page, doesn't mean you can't start marketing it. Get your domain name out there as soon as possible.

If you want to see an example of a really good splash page, check out the EasiOnline Online Shop Splash Page.

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